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Direct linkPlakhotnik, Maria S.; Shmaytser, Kristina S.; Feofilov, Kirill A. – Education & Training, 2023
Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences,…
Descriptors: Internship Programs, Advertising, Content Analysis, Job Applicants
Haygood, Daniel M.; Vincent, Hal; Bush, Lee – Journal of Advertising Education, 2019
Student-run communications agencies on university campuses provide the opportunity for communications students to apply classroom learning to real client projects with actual budgets. Students have direct contact with marketing and communication professionals who hold the students accountable for their work and results. This research looks at the…
Descriptors: Advertising, Personnel Selection, Student Organizations, Student Experience
