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Direct linkAllen, Concha K.; Dugan, Riley G.; Popa, Eugen M.; Tarasi, Crina O. – Marketing Education Review, 2017
Despite the importance of achieving person-job fit--and the role marketing educators play in developing students for career success--there remains a lack of guidance for faculty as they shepherd students through the career development process. This article details how the seven-stage selling process can be used as a basis for teaching the job…
Descriptors: Job Search Methods, Career Development, Salesmanship, Marketing
