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Cummins, Shannon – Marketing Education Review, 2022
Getting students comfortable with responding to customer objections is a challenge. This assignment introduces students to objection response using a live role-play conducted with professionals over the phone. The project typically takes 3 weeks to complete and is an excellent way to deliver value to professional partners or involve alumni in a…
Descriptors: College Students, Assignments, Role Playing, Resistance (Psychology)
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Hills, Melissa; Peacock, Kim – Teaching & Learning Inquiry, 2022
Traditional course deadline policies uphold the myth of the "normal" student, assuming students face few and equal barriers to completing work on time. In contrast, flexible deadline policies acknowledge that students face unequal barriers and seek to mitigate them. Flexible deadline policies maintain structure while transferring some…
Descriptors: College Students, Student Attitudes, Assignments, Scheduling