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Lindsey Haynes-Maslow; Gretchen L. Hofing; André A. Marks – Journal of Human Sciences & Extension, 2020
Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling…
Descriptors: Marketing, Health Promotion, Eating Habits, Food
Beckmann, Shelley L. – 1994
The "Set a Good Example Contest" has been in operation for 10 years. The contest is based on the idea that educating youth in common sense values and getting students to set good examples for their peers will solve many of the problems faced in today's society. This paper examines the effects of this program. Both teachers and students…
Descriptors: Adolescents, Affective Behavior, Behavior Change, Children