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Sheffield, Jenna Pack – Business and Professional Communication Quarterly, 2020
Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices…
Descriptors: Search Engines, Business Communication, Expertise, Web Sites
King, Laura; Jorgensen, Mary; Lussier, Alex; Fichten, Catherine; Havel, Alice; Amsel, Rhonda; Poldma, Tiiu; Budd, Jillian; Jorgensen, Shirley; Marcil, Evelyne; Nguyen, Mai Nhu; Chauvin, Alexandre; Asuncion, Jennison – Online Submission, 2017
Knowing that motivation is at the crux of learning, we examined students' motivation to engage--or not--in courses which include the use of information and communication technologies (ICTs). Although many college instructors use ICTs, there are no studies on the perspectives of professors identified as exemplary users of technology. This is why we…
Descriptors: Foreign Countries, College Students, College Faculty, Student Attitudes
OECD Publishing, 2014
The Programme for International Assessment of Adult Competencies (PIAAC) will establish technical standards and guidelines to ensure that the survey design and implementation processes of PIAAC yield high-quality and internationally comparable data. This document provides a revised version of the technical standards and guidelines originally…
Descriptors: Adults, International Assessment, Adult Literacy, Competence