We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many--but not all--successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of…

Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…

We report on a study of how instructors in an online management classroom aim to develop critical reflection through asynchronous discussions. There is an ongoing debate centered on improving asynchronous discussions in online management education but insights into how these discussions could be facilitated to promote critical reflection remains…

Because many students may be unaware of the role played by the National Labor Relations Board (NLRB or Board) in adjudicating cases involving employee use of social media and employer technology-related workplace rules, this article introduces a pedagogical perspective and approach that should help to engage today's digital native business…

Managers now emphasize the importance of soft interpersonal skills for success in business. The authors provide an active learning approach to collaboratively teach students basic soft skills that are needed in most careers. There are initial startup costs for the instructor, but this effort soon reaps extraordinary rewards for students. In the…

Many online learners have frustrations and concerns regarding the online experience. These concerns include institutional complaints, course-room and professor complaints, personal concerns about academic ability and time management skills, and more. This article examines the online learning experience from the student's perspective. Seven…

It can be difficult to foster focused and effective communication in online discussions within large classes. Implementing protocols is a strategy that may help students communicate more effectively, facilitate their learning process, and improve the quality of their work within online discussions. In this exploratory research study, a protocol…

Online education continues its growth trajectory benefitting public four-year institutions of higher education as well as private universities. Recently, private non-profits have experienced double-digit increases despite late entry into online education. Situated within the context of a private nonprofit institution and its recently developed…

As e-resources become more ubiquitous, and the technologies available to access them more sophisticated, libraries have greater opportunities to reach out to global users. However, this same distance means that some users never even set foot in a physical library. This case study will describe how one large academic library started a business,…

Since 2012, we have used synchronous, web-based video conferences in our fully-online degree completion program. Students are required to participate in four live video conferences with their professor and a small group of peers in all upper division online courses as a minimum requirement for passing the class. While these synchronous video…

This article proposes a methodology to create a multimodal corpus that can be shared with a group of researchers in order to analyze synchronous online pedagogical interactions. Epistemological aspects involved in studying online interactions from a multimodal and semiotic perspective are addressed. Then, issues and challenges raised by corpus…

This paper illustrates a teaching innovation that took a traditional role playing exercise based on a case study and added some nuances that amplified the learning experience. The example illustrated in this paper was a didactic negotiation exercise intended to teach simple, basic negotiation principles like zone of possible agreement (ZOPA),…

Trust is a key factor in enabling effective team performance and, in online teams, needs to be built quickly and early. As universities expand their online offerings students are increasingly working in online teams. Understanding how trust development may differ in online teams versus face-to-face can have implications for online education…

The new concepts and technologies of Web 2.0 attract researches in a variety of fields including education, business and knowledge management. However, while the Web 2.0 potential in the education discipline has been widely studied, in the management discipline the Web 2.0 business value has not been fully acknowledged. This research suggests an…