Despite organizations increasingly seeking talent to identify data to make better business decisions, many assignments provide the data for the students. This article encourages curriculum to introduce data and information request dimensions, identify data sources, write data and information requests, and reflect on data request examples. We…

This study investigates how students perceive the outlining process. Students in two business communication sections completed a survey regarding outlining perceptions and reasons for outlining or not. Using qualitative content analysis and qualitative coding, the researcher and an independent coder analyzed 34 students' responses regarding…

This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students' reflective depth varied, though deeper reflections demonstrate…

As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

Effective writing is a soft skill that is highly in demand in today's workforce. This qualitative study examines student perceptions of a revise and resubmit policy aimed at increasing student engagement with an instructor's writing feedback and ultimately improving students' writing skills. Students across three business communication courses…

This study adopted a longitudinal retrospective case study approach to investigate Chinese business students' transitional learning experience in a problem-based learning (PBL) course with innovative assessment practices. The study focused on students' beliefs and strategy use in a constructively aligned PBL course for business communication.…

Our assessment research suggests that quantitative business courses that rely primarily on algorithmic problem solving may not produce the deep learning required for addressing real-world business problems. This article illustrates a strategy, supported by recent learning theory, for promoting deep learning by moving students gradually from…

Qzone weblog is one of the most popular weblogs in China. This study explores Qzone weblog for critical peer feedback to facilitate Business English writing among the Chinese undergraduates. A qualitative case study is conducted by NVivo 8 to analyze the three research data of semistructured interviews, Business English writing assignments, and…

This nationwide study of 169 business communication instructors examines the following issues: (a) ideal and actual class sizes in business communication courses, (b) delivery modes of business communication courses, (c) types of written and oral assignments, and (d) topics covered and depth of coverage. Findings suggest that business…

The purpose of this study was to explore critical thinking skills in peer feedback for Business English writing in order to facilitate the quality of peer feedback and quality of Business English writing. "Critical peer feedback" was conceptualized with the integration of "critical thinking" and "peer feedback" in…

Twenty-two students in a business communications course engaged in a collaborative project with several Sault Ste. Marie, Michigan, business enterprises. After the students had acquired introductory skills that would enable them to perform effectively, they were divided into six groups and began working with representatives from local businesses…

The administrative communications course at Bloomsburg University has dual goals: to improve written and oral communication skills and to improve global business communication skills. Thus an opportunity exists to create projects that require graduate students to learn about other countries and other peoples. A project--writing a business plan for…

Research has shown that although university instructors of English as a Second Language are aware of the benefits that active learning can bring the student, teacher-centered, traditional lecture method classes are still the norm. Resistance to change is due in part to large class sizes, limited instruction hours, and the perception that proactive…