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Kevin Mentzer; Mark Frydenberg; Suhong Li – Information Systems Education Journal, 2025
Virtual Reality has the potential to transform educational experiences. This evolution, from the earliest days of projecting and viewing stereoscopic static images to the immersive headset experiences possible today, allows VR to transport students to new locations, enable them to participate in virtual spaces and simulations, and design 3-D…
Descriptors: Computer Simulation, Business Education, Educational Technology, Technology Uses in Education
Adam Patterson; Cathy Temple; Nikki Anderson; Chris Rogalski; Kevin Mentzer – Information Systems Education Journal, 2025
This research examines the implementation of virtual reality into an effective speaking course at a small business college in New England. The researchers detail how they piloted the use of MetaQuest 2 headsets to students for round-the-clock availability of public speaking software in an Effective Speaking course. Students were administered a…
Descriptors: Computer Simulation, Speech Instruction, Public Speaking, Experiential Learning
Yu-Hung Chiang; Yu-Chen Su; Wei-Tsong Wang; Tien-Chi Huang – Journal of Educational Computing Research, 2025
As big data and artificial intelligence become integral to business decision-making, business management students require proficiency in data science and big data. However, the use of instructional technologies, such as augmented reality (AR) and mind mapping to teach these subjects is limited. This study introduces an innovative pedagogical model…
Descriptors: Business Education, College Students, Foreign Countries, Data
Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability