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Download full textElizondo, Juan; Parzinger, Monica J.; Welch, Orion J. – Information Systems Education Journal, 2011
This paper presents an example of a project used in an undergraduate business intelligence class which integrates concepts from statistics, marketing, and information systems disciplines. SAS Enterprise Miner software is used as the foundation for predictive analysis and data mining. The course culminates with a competition and the project is used…
Descriptors: Undergraduate Study, Integrated Curriculum, Statistics, Marketing
