The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Despite the existence of many studies on the identity of language learners in the offline settings, few focus on how English language learners in the expanding circle construct their identity through their use of English and their choices over their first language capital as they enjoy variations of multilinguacultural exposes in the digital…

The main focus of the article is on teachers' classroom language practices in eight primary schools in Oshana and Khomas school regions. Language ideologies and translanguaging practices were used as a theoretical framework to evaluate the language ecologies that were created by the language practices in the schools included in the research study.…

In China, code-switching (CS) is frequently used in English as a foreign language (EFL) classrooms. However, the functions of CS in Chinese secondary schools remain unclear. Moreover, student perceptions have rarely been considered in previous studies. This paper therefore sets out to examine why English teachers code-switch in EFL classrooms. In…

This paper explores how internationalization is understood and experienced in German academic libraries. Its main purpose is to move the discussion of internationalization in academic libraries beyond the boundaries of English-speaking North America by investigating a European perspective. Its secondary purpose is to investigate the role of…