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Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Seifert, Tami – Journal of Educators Online, 2019
To respond to needs arising from the field and institutional constrictions, various video-integrated teaching methods were offered to students in multiparticipant courses. Two hundred ninety-five students studying in two Sociology of Education courses agreed to participate in the research. One hundred sixty-two students participated in Course 1,…
Descriptors: Educational Sociology, Video Technology, Teaching Methods, College Students
Medini, Khaled – European Journal of Engineering Education, 2018
The increase of individualised customer demands and tough competition in the manufacturing sector gave rise to more customer-centric operations management such as products and services (mass) customisation. Mass customisation (MC), which inherits the "economy of scale" from mass production (MP), aims to meet specific customer demands…
Descriptors: Experiential Learning, Manufacturing, Concept Teaching, Case Studies
Roberts, John K.; Hargett, Charles W.; Nagler, Alisa; Jakoi, Emma; Lehrich, Ruediger W. – Advances in Physiology Education, 2015
Medical education reform is underway, but the optimal course for change has yet to be seen. While planning for the redesign of a renal physiology course at the Duke School of Medicine, the authors used a Q-sort survey to assess students' attitudes and learning preferences to inform curricular change. The authors invited first-year medical students…
Descriptors: Preferences, Physiology, Individualized Education Programs, Curriculum Development
Haghighi, Somayeh Biparva – International Education Studies, 2012
It is commonly observed that training in English for Academic Purposes (EAP) cannot successfully guarantee skills in English for Occupational Purposes (EOP). This study proposes an EOP-oriented course in an academic setting. It is designed to equip undergraduate students of engineering with general skills for EOP practices to meet students' future…
Descriptors: Foreign Countries, English for Academic Purposes, Course Descriptions, Second Language Learning