Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…

This paper introduces agile learning, a novel pedagogical approach that applies the processes and principles of agile software development to the context of learning. Agile learning is characterized by short project cycles, called sprints, in which a usable deliverable is fully planned, designed, built, tested, reviewed, and launched. An…

Students grown up with digital technology and Internet are called digital natives or net generation. All others, who grew up without so much immersion with digital technologies are called digital immigrants. Researchers held different ideas on whether a new generation of learners existed. One of the foci of the debate is on the appropriateness of…

The authors look at student perceptions regarding the adoption and usage of Moodle. Self-efficacy theory and the Technology Acceptance Model were applied to understand student reactions to instructor implementation of classroom management software Moodle. They also looked at how the learning styles of students impacted their reactions to Moodle.…

Introduction: The paper presents original research designed to explore and compare selected aspects of the information seeking behaviour of mathematicians (scientists and students) on the Internet. Method: The data were gathered through a questionnaire distributed at the end of 2011 and in January 2012. Twenty-nine professional mathematicians and…

Self-directed learning has been researched by scholars for many years. However, there is a lack of literature on web-based self-directed Mandarin learning. This research was aimed to investigate how students can learn Mandarin through self-directed study with Internet resources, what the advantages and challenges are, and what strategies students…

With the establishment of the Internet and World Wide Web as part of the digital revolution, there has been a trend in which synchronous and asynchronous distance education opportunities have been made available to a greater variety of learners. However, students are indiscriminately pursuing online learning opportunities for the sake of…

This study investigated three aspects of Internet-based community college classes: the distribution of learning styles of the students enrolled, student preferences for specific methods of instruction, and the relationship between student learning styles and preferences for methods of instruction. The results of the study might help educators…