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Davies, Mark A. P.; Tikoo, Surinder – Journal of Marketing Education, 2019
This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…
Descriptors: Marketing, Accounting, Finance Occupations, Cognitive Style
Adkins, Joni K. – Information Systems Education Journal, 2014
Flipped classrooms are gaining popularity in various educational settings as proponents report several benefits. In order for flipped classrooms to be successful, students must take responsibility for certain assignments outside of class time. In this study, Management Information Systems students were to learn textbook material by reading the…
Descriptors: Blended Learning, Teaching Methods, Information Systems, Management Systems