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Download full textJohnson, Edward A. – 1994
A study investigated the reciprocal relationship between colors and semantic terms--just as certain semantic terms elicit thoughts of particular colors, so those colors may also elicit their reciprocal semantic terms. Twenty-six students were each shown 18 words: 3 each of bipolar pairs that expressed evaluation, activity, or potency. The students…
Descriptors: Color, Communication Research, Higher Education, Language Patterns
