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Direct linkTowner, Emil B. – Business and Professional Communication Quarterly, 2019
This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs…
Descriptors: Signs, Pictorial Stimuli, Risk, Safety
Camou-Guerrero, Andrés; Rodríguez Sánchez, Armando; Ruiz-Mallén, Isabel; Estrada-Torres, Arturo; Martínez Gómez, Margarita – Applied Environmental Education and Communication, 2021
This article analyzes the knowledge and attitudes of high school students regarding the temperate mountain forest of La Malinche National Park, Tlaxcala, Mexico, before and after the implementation of the science communication program called "Los Tesoros de La Malinche" (The Treasures of La Malinche). The assessment included drawings,…
Descriptors: Program Evaluation, Communication Strategies, Science Education, Foreign Countries
