In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field…

Background: In an English for Specific Purposes (ESP) course offered to a department in a university in Hong Kong preparing the students for their internship, students were expected to learn to write and engage in spoken activities related to a number of documents over a period of 13 weeks. Having to achieve so many learning outcomes within so…