NotesFAQContact Us
Collection
Advanced
Search Tips
Descriptor
Communication Research1
Consumer Protection1
Evaluation Criteria1
Persuasive Discourse1
Political Issues1
Propaganda1
Research Design1
Research Methodology1
Research Tools1
Social Problems1
Speech Communication1
Test Reliability1
More ▼
Source
Author
Pratkanis, Anthony R.1
Publication Type
Reference Materials -…1
Tests/Questionnaires1
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Consumer-Product and Socio-Political Messages for Use in Studies of Persuasion.
PDF on ERIC Download full text
Pratkanis, Anthony R.; And Others – 1983
Developed as part of a research program directed at obtaining reliable persuasive effects, the two sets of persuasive messages provided in this report--consumer messages and sociopolitical messages--discuss fictitious brands of consumer products and various sociopolitical issues. The consumer messages were developed for the following 12 products:…
Descriptors: Communication Research, Consumer Protection, Evaluation Criteria, Persuasive Discourse