This study examined two sections of "Reporting and Writing I." One taught writing for text and broadcast concurrently, whereas the other taught these skills sequentially. A student survey found a strong preference for learning subjects sequentially. Outside evaluators assessing final stories rated text projects from students taught…

To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…