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Direct linkIqbal, Zafar – Marketing Education Review, 2023
Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…
Descriptors: Marketing, Curriculum Design, Teaching Methods, Comparative Analysis
