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Direct linkLou, Shanshan – Journal of Advertising Education, 2017
This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students'…
Descriptors: Advertising, Social Media, Student Projects, Media Literacy
