This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students'…

Designed for middle school grades, the National Geographic Geo-Inquiry Process engages students in geographic inquiry that begins with formulating a question that addresses an issue in the local community and ends with taking informed action to advocate for a specific, concrete solution. This research employs a pretest and post-test in classrooms…

In the age of "Big Data," information is often quantitative in nature. The ability to analyze information through the sifting of data has been identified as a core competency for success in navigating daily life and participation in the contemporary workforce. This skill, known as Quantitative Reasoning (QR), is characterized by the…

The increasing availability of recording technologies makes it easier to include usability testing projects in business communication courses. Usability testing is a method of discovering whether people can navigate, read, and understand a print or electronic communication well enough to achieve a particular purpose in a reasonable time frame.…

This article presents the findings of an action research study on developing learner autonomy through project work in an English for Specific Purposes class. The study was conducted at a Colombian regional and public university with environmental engineering undergraduates. The instruments for data collection were field notes, semi-structured…

This document contains the final report and selected materials and products from Project Learner Goals, a project undertaken to assist the Pennsylvania Bureau of Adult Basic and Literacy Education (ABLE) in describing the form and content of project learner activities (activities serving short-term learner goals) within an ABLE-funded program and,…