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Direct linkLabrecque, Lauren I.; Markos, Ereni; Darmody, Aron – Journal of Marketing Education, 2021
Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…
Descriptors: Marketing, Advertising, Privacy, Comparative Analysis
