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Direct linkAdrienne A. Wallace; Keith A. Quesenberry; Michael K. Coolsen – Journalism and Mass Communication Educator, 2024
Integration of project management collaboration software has been suggested for group experiential project courses in advertising, public relations (PR), marketing, and strategic communications. But little research has been conducted on using these tools. This study sought to gauge student perceptions toward the use of project management…
Descriptors: Student Projects, Cooperative Learning, Computer Software, Technology Uses in Education
