Compares lecture, video, and computer-assisted instruction (CAI) to identify which method produces more immediate and long-term recall of the information presented in an introductory college mass communications course. Findings showed that CAI and lecture formats seemed to provide better opportunity for immediate recall, although no single method…

This final report details the results of an experimental program sponsored by the Mississippi State University (MSU) Special Teaching Projects Program which examined the effectiveness of video materials in a college economics classroom. The empirical results indicate that when video lessons are used as part of a course, students demonstrate…