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Iqbal, Zafar – Marketing Education Review, 2023
Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…
Descriptors: Marketing, Curriculum Design, Teaching Methods, Comparative Analysis
Bérubé, Nicole – Management Teaching Review, 2022
Personnel selection is a key topic in Human Resource Management (HRM) courses. Many selection exercises focus on management situations that are unfamiliar to students who are taking introductory HRM courses. In contrast, this exercise introduces students to the pre-interview steps in the personnel selection process by asking them to determine the…
Descriptors: Personnel Selection, Human Resources, Professional Education, Teaching Methods
Bruni-Bossio, Vince; Delbaere, Marjorie – Journal of Management Education, 2021
Business schools and graduate business programs have struggled since their inception to ensure that what students learn in their courses will resonate with the skills needed in their careers. To date, there has been limited attention paid to cocurricular experiential learning opportunities to assist with this challenge. In this article, we discuss…
Descriptors: Experiential Learning, Workshops, Business Schools, Graduate Study
Mantai, Lilia; Huber, Elaine – Journal of Management Education, 2021
As student enrolments grow and student diversity increases in many areas of higher education, faculty face challenges to support and ensure individual student learning and development. At the same time, active and experiential approaches to learning are recognized for their potential to develop autonomy and critical thinking, among other valuable…
Descriptors: Barriers, Management Development, College Faculty, Student Diversity
Karanja, Erastus; Grant, Donna M. – Journal of Information Systems Education, 2020
Project Management (PM) capability continues to be a highly desired skill set in many for-profit and not-for-profit organizations across a range of industries. However, the PM field faces a talent gap, and one approach that may increase the interest in PM education is having a learner-centered pedagogy. A learner-centered pedagogy seeks to create…
Descriptors: Content Analysis, Course Descriptions, Student Centered Learning, Teacher Student Relationship
Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
Chapman, Joseph; Schetzsle, Stacey; Wahlers, Russell – Marketing Education Review, 2016
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…
Descriptors: Marketing, Sales Occupations, Salesmanship, Experiential Learning
Bull Schaefer, Rebecca A.; Crosswhite, Alicia M. – Management Teaching Review, 2018
Both sexual harassment and managerial crisis communication are important topics in undergraduate, graduate, and executive programs. This article describes a group role-play exercise that engages students in the process of responding to a public claim of workplace sexual harassment and requires small groups to share their reactions within a press…
Descriptors: College Students, Sexual Harassment, Crisis Management, Role Playing
Black, Stephanie Lee; DeGrassi, Sandra W.; Sweet, Kenneth M. – Journal of Management Education, 2021
An extensive body of literature has examined the benefits and challenges of experiential learning in higher education. At the same time, colleges and universities have increased the utilization of large class sections, both online and face-to-face. To date, little research has examined mechanisms for leveraging the benefits, while mitigating the…
Descriptors: Management Development, Experiential Learning, Outcomes of Education, Feedback (Response)
Cyphert, Dale; Dodge, Elena Nefedova; Duclos (Wilson), Leslie K. – Business and Professional Communication Quarterly, 2016
The value of experiential learning is widely acknowledged, especially for the development of communication skills, but students are not always aware of their own learning. While we can observe students practicing targeted skills during the experiential activity, the experience can also color their explicit understanding of those skills. Transfer…
Descriptors: Experiential Learning, Business Communication, Business Administration Education, Learning Processes
MacAllum, Keith; Bell, Amy K. – 2000
The New Leaders Academy (NLA) is a national leadership training program aimed at ensuring the continuity of effective leadership of, and improved practices within, youth employment and development programs. The first NLA residential training session, held at Gallaudet University (Washington, DC), enrolled and trained 31 participants (called "New…
Descriptors: Experiential Learning, Formative Evaluation, Group Dynamics, Group Experience