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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
Maskulka, Therese A.; Stout, David E.; Massad, Victor J. – Journal of Instructional Pedagogies, 2011
Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…
Descriptors: Undergraduate Students, Experiential Learning, Retailing, Marketing
Coastline Community Coll., Fountain Valley, CA. – 1979
Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of seven courses within the Business Management and Marketing program: Principles of Accounting,…
Descriptors: Accounting, Advertising, Behavioral Objectives, Business Administration