The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Studies examining culture representation in language textbooks have rarely adopted the semiotic approach, despite its potential for presenting and (re)creating cultural meanings at their various levels (i.e. cultural, intercultural, multicultural, and transcultural) in the co-instantiations of texts, tasks, and images. To address this issue, a…

Young people of Pacific heritage living in Aotearoa New Zealand experience poor sexual and reproductive health outcomes. Current understandings of Pacific youth sexual and reproductive experiences are limited and efforts to deliver culturally appropriate sexuality education are made difficult by lack of resources and cultural sensitivities and…

The present study was an attempt to evaluate and specify teachers' perception of the cultural elements of Total English book series. Another objective was to study the techniques and strategies that teachers usually use in teaching these elements. To this end, a total of 50 male and female teachers working at Kish Language Institute in Esfahan…

The objective of this research is to examine how principals of Arab schools view the evaluation of teachers and to determine whether and to what extent their perceptions of teacher evaluation differ. The Arab educational system in Israel is an integral part of the general educational system. For the most part it is run by Jewish administrators.…

Purpose: The purpose of this paper is to explore how home reading practices can impact what teachers assume to be the optimum practice in preparing students for school may not be supported by the local culture. In Kuwait, I have heard teachers repeatedly complain that students do not read at home or seem to value reading. Kuwaiti adults relate…

Explicit sociolinguistic instruction in language classrooms has become more widely accepted than ever, but the understanding and teaching of Canadian culture remains a controversial issue, particularly as Canadian culture becomes increasingly diverse. The degree to which Canadians are perceived to exhibit characteristics such as…

This study investigated the level of politeness of various forms of request made in English, as if spoken to an American, as perceived by college-level native speakers of English (n=80), Japanese speakers in the United States (n=34), and Japanese speakers in Japan (n=103). A semantic differential questionnaire measuring 10 levels of politeness was…

A study investigated the relationship between language contacts made outside of the classroom by Japanese foreign students and how those contacts affect their participation within the classroom and their overall academic performance. Subjects were 32 university students from Japan enrolled in an intensive language program. All of the students had…