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Survey Administration: Computer-Based vs. Machine Readable.
Allen, David F.; Fry, Robert E. – 1986
This study determined the effects of two data collection techniques on response rate, response bias, response validity and respondent evaluation. Administration of a computer survey was compared to a machine readable paper survey. Cover letters were sent to 249 college sophomores who were randomly selected and proportionally stratified by intended…
Descriptors: Attitude Measures, College Students, Computer Oriented Programs, Data Collection