When visual literacy ethics instruction in higher education focuses only on teaching academic citation styles and fair use, students are unprepared for professional environments with less-defined ethical rules and harsher consequences. Instructors should look to visual literacy, metaliteracy, and disciplinary information literacy to identify…

Internationally, there has been increasing emphasis on the teaching of the academic literacies, particularly reading and writing, in higher education institutions. However, recent research is highlighting the need for more explicit teaching of multimodal forms of communication, such as the visual literacies, in undergraduate courses in a wide…

Likert-type rating scales were designed and used to help college students perceive, understand, and value the beauty and content of a piece of art. The subjects for the project were 100 college students enrolled in two art appreciation courses at Texas College. Their classification ranged from freshman to senior, with majors mainly in business,…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This study attempts to gain information concerning the receptive, as opposed to the creative, aesthetic experience by talking to museum professionals who spend their working lives identifying, appraising, and explicating works of art. The study is based on an underlying assumption that rules and practices for looking at art exist and must be…