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Direct linkHelms, Marilyn M.; Whitesell, Melissa – Journal of Education for Business, 2017
In the strategic management course, students select, analyze, and present viable future alternatives based on information provided in cases or computer simulations. Rather than understanding the entire process, the student's focus is on the final presentation. Chickering's (1977) research on active learning suggests students learn more effectively…
Descriptors: Business Administration Education, Assignments, Experiential Learning, Strategic Planning
