Numerous studies have explored the intricacies of artificial intelligence (AI) in higher education, predominantly focusing on developed countries. However, there is a notable gap in examining the hindrances and untapped potential of AI implementation in the higher education sector within the South Asian Global South countries. This study aims to…

Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…

This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…