This article outlines a semester-long advocacy project that walks students through the steps to develop a successful advocacy campaign, culminating in a trip to the state capitol to "lobby" legislators. The manuscript provides faculty with the basic structure for the project and suggests gradable assignments. The project builds on the…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…