In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field…

Young Learners have less reinforcement to speak with others. One of the causes is the trend of formal or clumsy learning setting in emphasizing the speaking proficiency. Speaking based on the culture context also contribute them in increasing their motivation to express their ideas. "Casual style" as one of the language variations gives…