The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…

Jawi is the orthography in which Malay has been written since the Middle Ages, when it was adapted from the Arabic script. Introduced by Muslim traders, it was adapted to Malay phonology using diacritics that modified six letters. It was used until the Roman script (Rumi) brought in by European traders and colonisers began to supplant it in the…