The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

The present study investigates the frequently used speech acts related to positive and negative politeness techniques employed in requests and apologies by faculty members at King Abdulaziz University. Social interaction on University Campus reflects Hejazi culture located in the Western Region of Saudi Arabia. The significance of the study arises…

This study investigates the realisation of apology speech act strategies of Bahasa Indonesia by 60 Indonesian people from across Indonesia as well as their perceptions and evaluations of apologies. For triangulation, the data was collected using three methods: Oral Discourse Completion Task (DCT), Likert scale surveys, and in-depth interviews. The…

The present paper attempts to study the realization of refusal responses to invitations and requests among Yemen EFL learners in equal, higher and lower social status. It also aims to find out the pragmatic failure resulted from negative pragmatic transfer. In order to do so, refusals of 40 Yemeni EFL (20 high and 20 low proficient) learners were…

This study investigates the multilingual practices and ideologies of North Korean refugee students in neoliberal South Korean society. Language tracking forms were completed over a seven-day period and individual interviews about participants' perceptions of English, Chinese, South Korean, and North Korean were conducted. The findings show that…