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Ge, Zi-Gang – Interactive Learning Environments, 2021
The present study aims to explore the impact of mismatch between learners' media preference and media assigned to them on their learning performance. The participants were 214 adult Chinese e-learners enrolled for an English course, and were assigned to 6 groups based on their media preferences and the media assigned to them. A 2 × 3…
Descriptors: Educational Media, Multimedia Materials, Learning Modalities, Cognitive Style
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Ping Ning; Dorothy Dewitt; Hai-Leng Chin; Yanling Li; Guoguo Liu – Journal of Information Technology Education: Research, 2024
Aim/Purpose: This study aimed to identify primary school teachers' perceptions of leveraging social media-based microlearning to improve students' English-speaking abilities. Background: The value of social media as an effective educational tool for English language learning has been recognized by educators in higher education in China. However,…
Descriptors: Elementary School Teachers, Teacher Attitudes, Social Media, Microcredentials
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Ozata, Zeynep; Ozdama Keskin, Nilgun – Turkish Online Journal of Distance Education, 2014
The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…
Descriptors: Marketing, Business Administration Education, Electronic Learning, Handheld Devices