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Business Marketing Information Systems Skills. Voc-Ed Project. Marketing Management Career Area. Report.

Milwaukee Area Technical Coll., WI. – 1988

A study was conducted to develop a curriculum to meet the information processing/management training needs of persons entering or continuing careers in the information marketing area. The process used for the study was based on Stufflebeam's Context, Input, Process, Product (CIPP) model of evaluation. The information gathering process included a…

Descriptors: Advertising, Business Administration, Community Colleges, Competence