An earlier phase of a research project proposed a theoretical model linking the key concepts of community commitment, media use, knowledge about community, community evaluation, and community pride as well as a series of social locator variables. The present phase of the study concerned itself with the central part of the model, ignoring the…

Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing…

The current success and acceptability of the Design for School Excellence (DSE) in the Cincinnati (Ohio) Public Schools is due largely to the seriousness in which the Board of Education and the Superintendent communicated with school employees and the entire community in planning the final outcome of this program. From the original suggestion of a…

An occupational/technical program needs assessment model is described by which colleges can alter existing programs or develop new ones in anticipation of job market requirements. The report first discusses the two-part (existing and potential programs), tri-level (initial evaluation, individual program screening, and individual program planning),…