Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 2 |
| Since 2006 (last 20 years) | 2 |
Descriptor
| College Students | 2 |
| Foreign Countries | 2 |
| Models | 2 |
| Reputation | 2 |
| Educational Technology | 1 |
| Factor Analysis | 1 |
| Higher Education | 1 |
| Hypothesis Testing | 1 |
| Marketing | 1 |
| Measurement | 1 |
| Merchandise Information | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
| Tests/Questionnaires | 2 |
Education Level
| Higher Education | 2 |
| Postsecondary Education | 1 |
Audience
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkLong Hoang Le; Son Cong Bui; Giang Huong Duong; Yung-Chi Chang – Journal of Marketing for Higher Education, 2024
There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…
Descriptors: Marketing, Reputation, Higher Education, Universities
Jan, Muhammad Tahir – Interactive Technology and Smart Education, 2017
Purpose: The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslim users residing in Malaysia. Design/methodology/approach: A complete self-administered questionnaire was collected from 223 Muslim users of social networking sites in Malaysia. Both…
Descriptors: Social Media, Educational Technology, Technology Uses in Education, Muslims
