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Ana María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
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Spencer, James – TESOL Journal, 2022
This article aims to develop a better understanding of the dynamic identity of third culture kids (TCKs) who study English as an additional language (EAL) in an international secondary school in Ukraine. The research focuses on the internal forces of home culture and self-perceived identities as well as the external forces of the school community…
Descriptors: Foreign Countries, Second Language Learning, English (Second Language), International Schools
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Mirshahidi, Shahriar – Journal of Multilingual and Multicultural Development, 2017
Although Article 15 of the Iranian constitution endorses non-Persian Languages, speakers of these minority languages are latently obligated to speak Persian, the majority language, in most social settings. Consequently, these Iranian L2 speakers of Persian give rise to certain attitudes towards their accented speech, particularly from speakers of…
Descriptors: Language Attitudes, Indo European Languages, Semitic Languages, Language Variation