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Direct linkQi Guo; Charles R. Graham; Jered Borup; Bobbie Sandberg; Richard E. West – Distance Education, 2024
This research seeks to understand parental support for online students. Using a survey, this study examined perceptions from 567 parents from eight online K-12 programs in a Midwestern state regarding their support for students' online affective, behavioral, and cognitive engagement. Guided by the Academic Communities of Engagement Framework, our…
Descriptors: Learner Engagement, Online Courses, Barriers, Elementary Secondary Education
Spackman, Jonathan S.; Larsen, Ross – Journal of Continuing Higher Education, 2017
This article validated one possible method, found in the luxury fashion industry, for evaluating the effectiveness of Facebook marketing activities on increasing enrollments in continuing higher education online courses. A survey assessing the qualities of social media marketing, value equity, relationship equity, brand equity, and purchase…
Descriptors: Influence of Technology, Social Media, Marketing, Online Courses
