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Direct linkKhlaisang, Jintavee; Teo, Timothy; Huang, Fang – Interactive Learning Environments, 2021
This study investigated factors that influenced university students' intentions to use smart applications in flipped learning (FL) in Thailand flipped classrooms (FC) by extending the technology acceptance model (TAM) as the research model. Eight variables including relative advantage (ADV), peer influence (PI), school support (SS), reputation…
Descriptors: Flipped Classroom, Foreign Countries, College Students, Technology Uses in Education
Lee, YoungAh – Educational Research for Policy and Practice, 2019
In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…
Descriptors: Parent Attitudes, Marketing, College Bound Students, Universities
