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Ahmed, Shabbir; Ali, Afida Mohamad; Rafik-Galea, Shameem; Ali, Afiza Mohamad; Zulkefli, Nor Afiah Mohd – International Education Studies, 2019
Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were…
Descriptors: Health Promotion, Health Behavior, Persuasive Discourse, Diseases
Danielson, Robert W.; Sinatra, Gale M.; Kendeou, Panayiota – Discourse Processes: A multidisciplinary journal, 2016
Refutation texts have been shown to be effective at promoting knowledge revision. It has been suggested that refutation texts are most effective when the misconception and the correct information are co-activated and integrated with causal networks that support the correct information. We explored two augmentations to a refutation text that might…
Descriptors: Persuasive Discourse, Logical Thinking, Misconceptions, Visual Aids