A nationwide survey of a random sample of 210 two-year colleges was conducted in 1979 to test the hypothesis that administrative adherence to sound marketing practices will lead to higher enrollments. Survey participants were asked to respond to 15 items adapted from Philip Kotler's Marketing Audit, a recognized scale of marketing effectiveness…

The purpose of this study was to determine the relationship between student beliefs regarding instructor-imposed activities to encourage student use of course textbooks and Life Orientation (i.e., dispositional optimism or pessimism). A convenience cluster sample (n = 105) was obtained from students taking summer classes at a regional state…