NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
A Basecamp for Student Group Projects: Analysis of the Use of Project Management Software in the Advertising, Public Relations, and Marketing Classroom
Peer reviewed Peer reviewed
Direct linkDirect link
Adrienne A. Wallace; Keith A. Quesenberry; Michael K. Coolsen – Journalism and Mass Communication Educator, 2024
Integration of project management collaboration software has been suggested for group experiential project courses in advertising, public relations (PR), marketing, and strategic communications. But little research has been conducted on using these tools. This study sought to gauge student perceptions toward the use of project management…
Descriptors: Student Projects, Cooperative Learning, Computer Software, Technology Uses in Education
A New Look at Managing the Small College Advancement Program.
Willmer, Wesley K. – 1987
Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…
Descriptors: Administrator Characteristics, Alumni, Budgets, College Admission
Marketing Strategies Used to Promote Master of Business Administration Programs in Colleges and Universities in the Middle Atlantic Region.
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections