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| Jackson, DeForrest | 1 |
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Download full textHaley, Eric; Jackson, DeForrest – 1994
The advertising program at the University of Tennessee, Knoxville (UTK) has at least 12 measures of program assessment, which serve as a basis for discussion rather than as a prescription for an effective assessment program. The program assessment methods are accrediting, internal program review, teaching evaluations, a university survey of…
Descriptors: Accountability, Advertising, Evaluation Methods, Higher Education
