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Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Ferrao, Maria – Assessment & Evaluation in Higher Education, 2010
The Bologna Declaration brought reforms into higher education that imply changes in teaching methods, didactic materials and textbooks, infrastructures and laboratories, etc. Statistics and mathematics are disciplines that traditionally have the worst success rates, particularly in non-mathematics core curricula courses. This research project,…
Descriptors: Foreign Countries, Computer Assisted Testing, Educational Technology, Educational Assessment
Alonzo, Julie; Ketterlin-Geller, Leanne; Tindal, Gerald – Behavioral Research and Teaching, 2004
This technical report documents the procedures followed in developing student and teacher surveys to gather information about the accommodations students are accustomed to receiving and those that might be beneficial on a mathematics test delivered on the computer. It provides documentation of the technical adequacy of the survey instruments, as…
Descriptors: Feedback (Response), Delivery Systems, Testing Accommodations, Mathematics Tests