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Direct linkChapman, Joseph; Schetzsle, Stacey; Wahlers, Russell – Marketing Education Review, 2016
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…
Descriptors: Marketing, Sales Occupations, Salesmanship, Experiential Learning
