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| Community Surveys | 1 |
| Management Information Systems | 1 |
| Models | 1 |
| Postsecondary Education | 1 |
| Program Design | 1 |
| Program Implementation | 1 |
| School Community Relationship | 1 |
| Student Recruitment | 1 |
| Systems Approach | 1 |
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| Community/Junior College… | 1 |
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| Scigliano, John A. | 1 |
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Peer reviewedScigliano, John A. – Community/Junior College Quarterly of Research and Practice, 1983
Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing…
Descriptors: Community Surveys, Management Information Systems, Models, Postsecondary Education
