The beauty of Pua Kumbu is not merely a cultural expression but it also represents the wealth of information to pass from one generation to another. The art of creating Pua Kumbu design motifs is based on the body of knowledge gathered through collective memory, and the conservation of Pua Kumbu's knowledge and history. The aesthetic perception…

Effectively communicating environmental issues to motivate visitors' behavior is critical for zoos to accomplish their missions. We examined the relationship between zoo visitors' environmental concern and agreement with messages framed by environmental concern. Findings from two zoos (N = 298; N = 400), using two message formats, provided nearly…

Purpose: The purpose of this paper is to explore the impact of factors such as attention, preparation, participation, feedback and engagement on the student learning performance. Design/methodology/approach: Students of an undergraduate business course of a British university took part in the survey. The survey questionnaire was distributed to…

As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We…

English learners have more access to communicate with different purposeful audiences across the Three Concentric Circles of English (Kachu, 1985): the Inner Circle, the Outer Circle and the Expanding Circle. However, young language learners' purposeful audience as a focus of communication has not been emphasized as much as other linguistic…

This study examines participants' responses to first year students' street performances as a non-placement work-integrated learning (WIL) activity over a two year period. The purpose of the study was to determine: (1) community perception, (2) continuous improvement, and (3) future needs. Data was collected through surveying participants'…

Drama is a relatively unexplored tool in academic science education. This paper addresses in what way the use of drama may allow science students to deepen their understanding of recent developments in the emerging and controversial field of neuro-enhancement, by means of a case study approach. First, we emphasise the congruency between drama and…

This work describes the design and evaluation of a proposal to use Classroom Response Systems (CRS), intended to promote participative classes of Mathematics at University. The proposal is based on Problem Based Learnig (PBL) and uses Robert's six hypotheses for mathematical teaching-learning. The results show that PBL is a relevant strategy to…

The increasing availability of recording technologies makes it easier to include usability testing projects in business communication courses. Usability testing is a method of discovering whether people can navigate, read, and understand a print or electronic communication well enough to achieve a particular purpose in a reasonable time frame.…

The use of student response systems is becoming more prevalent in higher level education. Evidence on the effectiveness of this technology can be an important resource for tutors seeking to engage with learners and raise the quality of learning experiences. Student response systems have been found to increase student engagement and participation…

A quick polling initiative was tested in finance classes using multiple choice questions to determine whether it can improve student interaction and engagement in a large class. Students (n = 446) responded using either a smartphone app (53%) or by using pen and paper (47%). Immediate feedback was provided to students using charts that were…

This project began in response to a perceived need to assess students' perceptions with respect to the emerging use of audience response systems (clickers) in several mid- to large-size undergraduate courses at the University of Victoria. We developed and validated a "Clicker Use Survey" to gather students' opinions with respect to…

This report discusses the growth of videocassette recorder (VCR) technology and its use by Turkish audiences, and attempts to analyze both the socioeconomic background and video viewing habits of a target population. The first of two sections provides information on video technology and its use through a review of relevant literature, including a…

Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…

A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)